Corporate SMS services for Media Industry

Beneficiaries :  Radio, Television, Movie Theatres, Entertainment House, Discotheque, Production Studios, Media Professionals, Event Organizers ETC

Use of SMS is a great way to improve your viewer, listener or reader relationship. It is a perfect way to get response from the media creations. A wonderful mechanism the consumer would like to respond to a "call-to-action" in Radio, TV or print Media is by texting a simple keyword reply to a 4 digit short code number. It is a proven success in world-over for on-pack promotions, shows like American Idol, Big Brother. Most media owners, broadcasters, publishers, radio stations and advertisers are using mobile messaging as a chosen way to interact with their customers. It helps them to build-up customer loyalty through media interaction, by making offers for branded content simply for brand promotion and brand awareness.

MSG.AE will empower your business by using Mobile Marketing: it is the use of the mobile phones as a medium of communications and entertainment as real time interaction between market and mobile consumers. Mobile marketing is the only personal channel to deliver business data in an manner that is instantaneous, direct, interactive and/or one way communications, any time, any place. Messaging is personal, direct and can be targeted according to the desired time of the day. With SMS Service, it is able to create a campaign within hours. Customers can be alerted and notified through their mobile handset wherever they are, any time

Most effective campaigns to create SMS interactivity are :

• SMS to win
• SMS to vote : your opinion.
• SMS for more information.
• SMS and get voucher, coupon or Ticket.
• SMS for quote.
• SMS and register for an appointment : Special events, Shows.

The opportunities are un-ending. As creative media thrives creative campaigns can be created. Being in the marketing oriented business, your clients' look to you to bring them the latest and most innovatively effective marketing channels. Offering mobile marketing solutions sets your agency apart and brings a new profit center to the business. Now you can provide value added services with real-time benefits to your clients' promotional strategies. Most immediate benefits are as follows:

1) Advertising - Drive New and innovative way of interaction by offering a text response mechanic to advertising.
2) Direct Communication - Ease of use makes this method more responsive than any other direct marketing channel.
3) Sales Promotion - Push to purchase, build customer loyalty, encourage repeat purchase.
4) Brand Promotion -Whether you are looking to implement a nationwide on-pack promotion or a more targeted campaign to raise brand awareness, ADC will provide tailored made solutions on time and within your budget. Create your own promotion we will deliver it to your target audience.
5) Call to Action - Setup a short code No. like 4digits -2255 ; where your target customers can SMS to receive or confirm a specific information. In response to your SMS or an Advertisement. Example: to complete a Registration the customer will send the details of Name; Age; Company; PO Box; Email. Or to receive information: Today's promotion; Today's Recipe; Deal-of-the-Day

Mobile marketing is effective in the following ways:

• For customer contact acquisition aimed at customer retention
• For loyalty building
• As a sales promotion tool
• To support product launches
• To raise brand awareness
• For internal communications
• As a redemption / Voucher /Coupon, payment mechanism.
• For direct marketing, Lead generation.
• As an effectual business to business communications vehicle
• As an additional revenue stream for news / information services
• To be able to offer time / location specific offers
• As a channel for delivering Mobile Content such as ring-tones, logo's ETC. Only a few possibilities are mentioned above, no-matter which industry or business model you are specialized in, ADC's messaging gateway can add a powerful new dimension to your business.

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