Essential Basics
SMS or Short Message Services is a technology used to send small text messages of 160 characters or less over cell phone connections to other SMS-enabled phones. The service has 128-bit encryption which makes it secure and small packets take up little network bandwidth. SMS initially started in Europe in the youth segment as a primary way to send text messages. It is also now becoming a standard for communicating with the new consumer and driving sales and foot traffic. Soon there will be an estimated 1 billion wireless devices throughout the world. Already today, over 25 billion text messages are exchanged every month globally. By far SMS has established itself as the prominent medium of choice for instant communication.
"Alert" Applications
The applications that are usually event driven and when they are triggered, they will send an SMS message to user’s mobile phones. Some examples are as follows: Alerts on Stock, Alerts by Email, Reminders (Appointments & Events). Pick-up critical, automated email messages from IT systems.
‘Push’ Applications
'Push’ services can either inform a customer of a new service or product or give pre-requested information like Banking transactions, breaking news, job dispatch (where new job details can be ‘pushed’ to the field-staff).
‘Pull’ or ‘Premium’ Applications
This is a convenient way to enable people to contact you. ADC provides a range of free-to-use applications for organizations wishing to use 4 Digit Short Code mobile numbers. These Short Code numbers can also be used to charge mobile phone users for sending text messages. To charge the sender for receiving content like football results, astrology information or news or for confirmation/enrolment to vote or enter a competition. This is an excellent way for “Call to Action” mechanism from other media Adverts like News paper, TV, or Hoardings. Examples : "for an email brochure, SMS the code ‘XYZ’ and your email address to 2552"
Interactive SMS Applications
This facilitates a number of automated information retrieval applications. Queries can be sent Via Web, email, SMS, IVR or as a result of a telephone call. Quotation query: Allows all the Consumer to query on a given product availability and updating the database with the ordered quantity all through SMS. Time-table Querying enables the flight/Train/Bus schedules just by sending the specific code number as query and then receiving the details back as SMS messages. Status Query - Enables investors to inquire about the last traded price for any share.
SMS Coverage
Right now we have SMS Coverage to all subscribers of Etisalat, UAE and most of the Indian Mobile Operators.
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